ST. LOUIS (November 12, 2008) - Paradowski Creative, St. Louis’ largest independent design and marketing communications firm, has added Angie Haakenson as Interactive Creative Director to their New Media team as well as Casey Sims to the Account Management team.
In her role at Paradowski Creative, Haakenson executes well-architected online user-experiences for a broad range of clients, focusing primarily on interface design and usability. Formerly, she was an Interactive Art Director at Brown Shoe Company where she designed e-commerce sites for brands such as Naturalizer, Via Spiga, Franco Sarto, Dr. Scholl’s, Carlos Santana, LifeStride and Shoes.com.
Haakenson also spent six years at Fleishman-Hillard Interactive, creating high-profile online communications for a broad range of clients, including ConAgra Foods, SBC Communications and Enterprise Rent-A-Car.
She earned dual Bachelor of Fine Arts degrees from the University of Illinois at Urbana-Champaign; double majoring in both Graphic Design and Painting.
“With a strong emphasis on high-end user-experience design, Angie’s capabilities include thoughtful leadership, creative strategy, site architecture, front-end development, flash animation, SEO and usability,” said Vice President, Interactive Media & Technology, Jerry Gennaria. “Her experience will allow us to continue to grow our interactive service offerings.”
Casey Sims joined Paradowski after completing an internship in the Sports Business Department at Fleishman-Hillard where he handled media outreach, leading to client placement in media outlets including radio, television and print.
Sims earned his Bachelor of Science degree in Public Relations and Marketing from the University of Central Missouri as well as a Master of Arts degree in Mass Communications. Sims is also a copywriter with experience developing communications and marketing plans.
Paradowski Creative provides counsel to maximize budgets, optimize timelines and create intensely successful marketing, advertising and business communications. From the simplest initiative to the most complex campaign, Paradowski Creative produces strategic works of art with intent. For more information, call (314) 241-2150.