ST. LOUIS (April 17, 2009) - Paradowski Creative, a leading St. Louis-based creative agency, has added Melissa Lampe as an Account Director and Strategist.
Lampe brings extensive marketing research and account planning experience to assist the Paradowski team in data mining, trend analysis, research planning, strategy development and marketing effectiveness analysis. She will work with the firm’s Monsanto account, as well as assist in strategy development for other clients.
Prior to joining Paradowski, Lampe led insight and strategy development for the MillerCoors account in Chicago at the Upshot agency. Along with regional marketing campaigns for Miller Lite, Lampe worked on brand promotions and planning for Miller Chill, Peroni, Foster’s and Miller High Life portfolio brands.
Lampe also worked as a Sr. Account Planner for Zipatoni/Rivet in St. Louis and Chicago.
“We’re excited to have Melissa on our team,” said Alex Paradowski, principal of the firm. “She brings a wealth of experience in brand strategy development and consumer insight that continues our focus on bringing value to our clients.”
Lampe received her Bachelor of Journalism degree from the University of Missouri – Columbia, School of Journalism.
Paradowski Creative is an award-winning creative agency that develops tools to maximize budgets, optimize timelines and create strategic marketing communications. For more information, call (314) 241-2150 or visit paradowski.com.